Social Media Advertising
Paid social across every platform — built for the Indian market.
Paid social is not one platform — it's a layered strategy across Meta, LinkedIn, Snapchat, X, and Pinterest, each with a specific audience, creative format, and role in your funnel. We manage the full paid social stack for Indian businesses.
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What's Included
Platform Strategy
- Platform-by-platform audience analysis: where is your ICP spending time?
- Platform role definition: which platform drives awareness vs. conversion
- Cross-platform frequency management — avoiding audience fatigue
- Budget allocation model across platforms based on LTV data
Creative & Copy
- Platform-native creative strategy: Reels for Meta, text-first for LinkedIn, vertical for Snapchat
- Creative brief per platform per funnel stage
- Copy that matches the platform's tone: professional on LinkedIn, conversational on Instagram
- UGC coordination and paid amplification strategy
Campaign Management
- Campaign build, launch, and monitoring across all agreed platforms
- Weekly performance review with cross-platform attribution
- Platform-specific optimisation: LinkedIn bid strategies differ from Meta
- Monthly cross-platform performance report with budget reallocation recommendation
How It Works
- 01
Platform Audit
We assess which platforms your audience actually uses — not which platforms you're told to use. India has significant platform usage variation by age, city tier, and industry.
- 02
Creative Adaptation
Creative that works on Instagram rarely works on LinkedIn. We brief and adapt creative per platform — format, length, tone, and CTA.
- 03
Unified Launch
Campaigns go live with cross-platform audience exclusions built in — so people aren't hammered on three platforms simultaneously.
- 04
Cross-Platform Attribution
We build a unified view across all platforms using UTMs, conversion APIs, and a single analytics source of truth — no more "Meta says 50 conversions, Google says 20, reality is 35".
Results From This Service
Frequently Asked Questions
Do I need to be on every platform?
Absolutely not. Being on every platform with a thin budget is worse than concentrating on one or two. We recommend the minimum platform set that covers your ICP — usually 2–3 platforms maximum.
Is LinkedIn worth it for Indian B2B?
Yes — but only if you're targeting senior decision-makers. LinkedIn CPLs are 3–5× higher than Meta, but deal sizes are proportionally larger. For SME-level targeting, Meta's business targeting can often match LinkedIn quality at lower cost.
How do you handle creative for multiple platforms?
One master concept, adapted per platform. We don't repurpose landscape videos as vertical Reels — we brief platform-native variants from the start.
Do you manage influencer campaigns?
We don't manage influencer relationships or contracts. We do manage the paid amplification of influencer content — boosting their posts, running dark posts, and building retargeting audiences from their viewers.
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Ready to Get Started with Social Media Advertising?
Book a free 30-min call. We'll review your current setup and tell you exactly what's possible.