App Install Campaigns
Quality installs that actually stick — low CPI, high Day-30 retention.
Installing an app is not the goal. Using it is. We build app acquisition campaigns on Google UAC and Meta App Campaigns optimised for downstream in-app events — registration, first purchase, subscription — not just raw installs that churn by Day 3.
Book a Call →Who This Is For
What's Included
Campaign Setup & Tracking
- Firebase / AppsFlyer / Adjust integration and event mapping
- Custom conversion events: install → registration → first action → paid event
- Campaign setup across Google UAC and Meta App Campaigns
- CPI target with quality gate (minimum D7 retention threshold)
Audience & Creative
- Custom audience build from your highest-LTV existing users
- Creative assets: video (6s, 15s, 30s), static, native ad formats
- Store listing optimisation recommendations (ASO basics)
- Geo-targeting by city and device tier based on LTV data
Optimisation & Retention
- Cohort-based retention tracking: D1, D7, D30
- In-app event optimisation — shift bidding from install to high-value events
- Re-engagement campaigns for churned users
- Weekly install quality report with retention and revenue overlay
How It Works
- 01
Event Taxonomy Setup
We map your in-app events: install, registration, first action, first purchase. Only campaigns optimising for post-install events will generate quality users.
- 02
Quality Gate Definition
We agree a CPI target AND a D7/D30 retention floor. If installs are cheap but churning by Day 3, the campaign is failing — regardless of CPI.
- 03
Multi-Platform Launch
Google UAC and Meta App Campaigns run in parallel with different creative strategies. Apple Search Ads added for iOS-first apps.
- 04
Shift to LTV Optimisation
Once we have enough post-install event data, bidding shifts from CPI to target CPA for your key in-app conversion event — dramatically improving user quality.
Results From This Service
Frequently Asked Questions
What's a good CPI for Indian apps?
Gaming: ₹15–₹50. FinTech: ₹80–₹200. EdTech: ₹60–₹150. Delivery/logistics: ₹30–₹80. These are install CPIs — the more important metric is cost per quality install (D7 retained user).
Should I optimise for installs or in-app events?
In-app events, always — but only once you have enough data (typically 50+ events/week). Before that, install campaigns build the data foundation. Never run purely install-optimised campaigns long-term.
Do you handle ASO (App Store Optimisation)?
We provide ASO recommendations as part of the engagement — title, description, screenshot optimisation. Full ASO execution is a separate service.
How do I measure app campaign ROAS?
By connecting your attribution tool (Firebase, AppsFlyer, Adjust) to your revenue data and feeding LTV cohorts back into your campaign bidding. We set this up as part of the onboarding process.
Related Reading
Other Services
Ready to Get Started with App Install Campaigns?
Book a free 30-min call. We'll review your current setup and tell you exactly what's possible.