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Performance Consulting

Expert guidance for in-house teams and agencies.

For teams that execute but need senior strategic input. We work as a fractional performance marketing advisor — reviewing strategy, diagnosing problems, training teams, and building the systems that make your in-house or agency operation more effective.

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Who This Is For

In-house marketing teams with execution capacity but limited strategic expertise
Agencies with junior teams who need senior review and QA
Founders who manage their own ads and want expert mentorship
Companies building an internal performance marketing function
CMOs who need a second opinion before board-level budget decisions

What's Included

1

Strategic Advisory

  • Monthly strategy session: 2-hour deep-dive into performance and direction
  • Campaign architecture review and sign-off before major launches
  • KPI framework design: which metrics matter, which are vanity
  • Scaling roadmap with milestone targets and decision triggers
2

Team Enablement

  • Custom SOP creation for your team's specific workflows
  • Hands-on training sessions (live or recorded)
  • Account QA checklist and weekly review protocol
  • Slack/WhatsApp async support for day-to-day questions
3

Reporting & Dashboards

  • KPI dashboard design in Google Looker Studio or similar
  • Attribution model recommendation and setup
  • Weekly performance commentary template
  • Board-ready monthly marketing report format

How It Works

  1. 01

    Diagnostic Session

    A 90-minute session to understand your team's current capability, your campaign setup, and the specific gaps we need to fill.

  2. 02

    Priority Roadmap

    A written roadmap of the 3–5 highest-impact strategic priorities for the next quarter — with clear ownership between your team and us.

  3. 03

    Monthly Rhythm

    Monthly strategy sessions, async support, and account QA built into a consistent operating rhythm.

  4. 04

    Team Graduation

    The goal is to make your team excellent, not dependent. Most consulting engagements end with the team fully capable of running independently.

Results From This Service

Frequently Asked Questions

How is consulting different from management?

In management, we own and execute campaigns. In consulting, your team executes while we provide strategy, review, and training. Consulting is typically 40–60% less expensive than full management.

What's the minimum engagement for consulting?

Minimum 3 months. Performance marketing strategy requires continuity — a one-off session is rarely sufficient to make meaningful change.

Can consulting work alongside our existing agency?

Yes. We can serve as an independent reviewer of your agency's work — many clients use us this way to ensure accountability without changing their agency relationship.

Do you train teams on specific platforms?

Yes — we offer structured training on Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager tailored to your team's current level and your specific campaign types.

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Ready to Get Started with Performance Consulting?

Book a free 30-min call. We'll review your current setup and tell you exactly what's possible.

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