Lead Generation
High-intent leads at a predictable CPL — every time.
We build paid acquisition funnels on Meta and Google that attract buyers, not browsers. Every campaign is structured around your specific industry, city, and buyer persona — with a CPL target agreed before a single rupee is spent.
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What's Included
Audience & Funnel Architecture
- Buyer persona mapping per funnel stage (cold, warm, hot)
- Platform-specific audience build: interest, behaviour, Lookalike, retargeting
- Exclusion audience setup to prevent wasted spend on existing leads
- Lead scoring framework integrated with your CRM
Campaign Build & Launch
- Dedicated landing pages per campaign with single-CTA design
- Server-side pixel/tag setup for accurate conversion tracking
- CPL target set and agreed before campaigns go live
- WhatsApp or form CTA testing based on your sales process
Ongoing Optimisation
- Weekly lead quality scoring — qualified vs. unqualified breakdown
- Creative refresh every 2–3 weeks to prevent fatigue
- Budget reallocation based on CPL performance by segment
- Monthly audit with written commentary and next-30-day plan
How It Works
- 01
CPL Target Agreement
We agree on your target CPL and lead quality criteria before any campaign is built. No CPL target = no campaign.
- 02
Audience Research
We map your buyer persona to platform targeting layers — income signals, job titles, behavioural triggers, and geo-precision.
- 03
Funnel & Landing Page Build
Dedicated landing page built for each campaign. Pixel verified. Form or WhatsApp CTA chosen based on your lead qualification process.
- 04
Launch, Test, Scale
Campaigns go live with structured A/B tests. CPL stabilises within 2–3 weeks. Scale begins once the CPL target is hit consistently.
Results From This Service
Frequently Asked Questions
What is a realistic CPL for my industry?
It varies significantly by industry, city, and platform. Real estate in Mumbai runs ₹600–₹1,500 CPL on Meta. Healthcare in Tier 2 cities runs ₹300–₹600 on Google. We share benchmarks from our data before engagement starts.
How long before I see results?
Most campaigns hit their first qualified leads within 7–10 days. CPL stabilises around weeks 3–4 as the algorithm trains on conversion data. Meaningful volume typically builds in month 2.
Do you guarantee a CPL?
We agree a target CPL before launch. While market conditions can cause variance, we do not charge management fees in months where we miss the agreed CPL target by more than 25%.
What platforms do you use for lead generation?
It depends on your audience. Meta (Facebook + Instagram) is best for B2C and semi-professional audiences. Google Search is best for high-intent buyers actively searching. LinkedIn is best for B2B and enterprise. We recommend the right mix based on your ICP.
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Ready to Get Started with Lead Generation?
Book a free 30-min call. We'll review your current setup and tell you exactly what's possible.