ROAS Optimisation
More revenue from the same ad spend — or less.
Most ad accounts have 30–50% waste hidden inside them. We find it, fix it, and build a compounding optimisation system that lifts ROAS every week. Our approach starts with contribution margin — not vanity revenue numbers.
Book a Call →Who This Is For
What's Included
ROAS Audit
- True ROAS calculation (revenue after returns, COGS, logistics)
- Campaign structure and objective misalignment diagnosis
- Audience overlap analysis — are your campaigns competing with each other?
- Attribution model audit — are you counting the same sale twice?
Rebuild & Optimisation
- Campaign restructure around contribution margin, not gross revenue
- SKU/product segmentation — Tier 1 (high margin) gets more budget
- Creative velocity programme: 4 new variants/week, bottom 2 paused
- Bid strategy overhaul: manual → Smart Bidding only after 50+ conversions/week
Scaling System
- Budget scaling protocol: 25% increase per week only when ROAS is stable
- Lookalike audience refresh from actual buyers, not just leads
- Retargeting sequence: day 1–3, 4–7, 8–14 with differentiated messaging
- Weekly ROAS dashboard with contribution margin overlay
How It Works
- 01
True ROAS Baseline
We calculate your real ROAS accounting for returns, COD failures, and COGS. Most brands discover their "3x ROAS" is actually 1.2x.
- 02
Waste Identification
Full account audit to find budget being spent on low-margin products, wrong audiences, or duplicate attribution.
- 03
Margin-First Rebuild
Campaigns restructured so high-margin SKUs and audiences get priority. Low-margin products removed from paid — or repriced.
- 04
Compound Weekly
Weekly creative and audience tests compound ROAS gains. Scaling begins only once the new ROAS baseline is stable for 3+ consecutive weeks.
Results From This Service
Frequently Asked Questions
How quickly can ROAS improve?
Structural changes (removing low-margin SKUs, fixing attribution) show impact in 1–2 weeks. Creative and audience optimisation compounds over 4–8 weeks. The D2C case study went from 1.8x to 6.8x in 60 days.
What ROAS should I be targeting?
It depends entirely on your contribution margin. A brand with 60% margins can survive on 2x. A brand with 20% margins needs 6x+. We set ROAS targets based on your actual P&L, not industry averages.
My ROAS was good and then dropped. Why?
Common causes: creative fatigue (frequency too high), audience saturation, iOS/privacy attribution drift, or a product mix shift. We diagnose the root cause within the first week.
Do you work with Shopify or WooCommerce stores?
Yes. We integrate with your e-commerce platform to pull true contribution margin data and import offline conversion events for more accurate bidding signals.
Related Reading
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Ready to Get Started with ROAS Optimisation?
Book a free 30-min call. We'll review your current setup and tell you exactly what's possible.